This location will be staffed by Hooked employees and offer all of the same high quality and carefully sourced fish and seafood that the Leslieville and Kensington Market locations currently do. Customers will have the knowledge and expertise of specially trained staff and the convenience of using a single check out for both Hooked and Rowe Farm purchases.
Like the Rowe Farms stores, the location will be open 7 days per week. The Hooked counter will continue to open at 11 am – once the day’s fish have arrived from source.
This is a cooperative arrangement between the two independent businesses and builds on the similarity of values and the neighbourhood store front design to offer customers better access to carefully sourced seafood. Discussions are underway to expand this pilot to other Rowe Farms locations later this year.