On Tuesday the Zomato restaurant discovery app and website launched into Canada, with an opening gambit of Toronto “from Milton to Highway 7 to Pickering”. Covering some 11,000 establishments, Zomato hopes to repeat in Canada’s largest city the astonishing success it has already acheived in India, Brazil, Turkey, Indonesia, New Zealand, the Philippines, South Africa, Sri Lanka, Qatar, Chile, Portugal, the United Arab Emirates, and the United Kingdom.
The friendly face of Zomato Canada is none other that Jeremy Potvin, self-professed Startup Journeyman and Serial Entrepreneur… and yes, he’s also the elder brother of veteran über-Sommelier Anton Potvin.
Always curious to try out something new, particularly something that brings together food and tech so seamlessly, Good Food Revolution sat down with the ebullient Potvin with a view to discovering just what makes Zomato the killer app it is for so many.
What with there already being a plethora of food and restaurant apps, sites, and services in town, it will be interesting to see just how Zomato fits into an already crowded market. It’s undoubtedly a good looking app/site, but being so dependent upon crowd sourced content, is only ever as good as said content. Will the often fickle foodie community of Toronto buy into Zomato? Here’s hoping that they do, as the breadth and depth of their London, UK content is quite remarkable.
Having just set up an account myself, I hope to add to the growing compendium of reviews, and will be reporting back in a couple of months with my personal take on Zomato’s Toronto.
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Edinburgh-born/Toronto-based Sommelier, consultant, writer, judge, and educator Jamie Drummond is the Director of Programs/Editor of Good Food Revolution… And he’s beginning to love the Food Terminal.