Joe Siegal of Hilite Fine Foods tells it as it is.

Joe Siegal of Hilite Fine Foods tells it like it is.

After 40 years in the fruit and vegetable business, few could claim to know as much about the subject as Hilite Fine Foods President Joe Siegal.

In the first of a brand new seasonal series we get into the truck with Joe and get his very personal take on the current world of fruits and vegetables.

What’s expensive right now and why? What’s local and what’s imported? What’s hot and what’s not? Why on earth have limes been so damn expensive? Is there a demand for organic produce at the restaurant level? and more…


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Jamie DrummondEdinburgh-born/Toronto-based Sommelier, consultant, writer, judge, and educator Jamie Drummond is the Director of Programs/Editor of Good Food Revolution… And he looks forward to filming more of these in the future.