Disrupting The World Of Wine Marketing: Wine With Spirit – Part Two
Last summer I was invited to a Winemaker’s dinner at Toronto’s Ilhas de...
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Tag: marketing
Disrupting The World Of Wine Marketing: Wine With Spirit – Part One
Last summer I was invited to a Winemaker’s dinner at Toronto’s Ilhas de...
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Groupon: It’s The Real Deal
When the deal launched online on Dec 13, 2010, within the 48 hours the Groupon was active, Mackintosh sold 1,647 vouchers. Mackintosh says the volume of business generated through the deal more than made up for the fee she in turn paid to Groupon for their marketing services.
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