By Vineland Research and Innovation Centre, a “Certified Good Food Fighter

Session 1: Market Opportunities

9:00 am Welcome and Introduction
Dr. Jim Brandle, CEO, 
Vineland Research and Innovation Centre
9:10 am
Diversification – Benefits for Ontario Growers
Art Smith, CEO, 
Ontario Fruit and Vegetable Growers Association

9:25 am Market Potential of New World Crops in Ontario
Dr. Glen C Filson, Professor, University of Guelph Bamidele Adekunle, University of Guelph

9:50 am Coffee break

10:20 am Import and Distribution of Ethnic Vegetables in Ontario
Sreedhar, President, 
Sundine Produce

10:35 am Retail Opportunities of Ethnic Vegetables
 Harjinder Singh, President, 
Golden Groceries Ltd

10:50 am Asian Vegetable Production in Ontario- A Retrospective Analysis Dr. Raymond Cerkauska, Agriculture and Agri-Food Canada

11:15 am Market Opportunities for New Vegetable Crops: Loblaw’s Perspective Shreenivas Shelliker, Senior Category Manager, Loblaw Companies Ltd

Session 2: Production

11:35 am Production of Ethnic Vegetables in the Holland Marsh
 Dr. Mary Ruth McDonald, Professor, 
University of Guelph

12:00 pm- 1:00 pm Lunch

1:00 pm Ethnic Vegetable Production in Ontario: Research Update
Ahmed Bilal, Research Associate,
 Vineland Research and Innovation Centre

1:25 pm New Vegetable Crops: Adventures in Production Harpreet Cheema, Production Manager,
 J. Collins and Sons Ltd Jaswant Singh, President Gura Farm, Simcoe

Session 3: Resources

1:55 pm Web-based Information on Ethnic Vegetables
Evan Elford, New Crop Development Specialist, 

2:20 pm
Dr. Michael Brownbridge, Director, 
Horticulture Production Systems, VRIC