Jack Bishop from Americas Test Kitchen in Toronto

America’s Test Kitchen’s Jack Bishop at HarperCollins Canada HQ.

Americas Test Kitchen Cooking School Cookbook CoverJack Bishop is the Editorial Director of America’s Test Kitchen, the innovative and independent food media company that publishes Cook’s Illustrated magazine and eponymously named television shows. He was in Toronto recently promoting ATK’s latest production, a comprehensive reference cookbook they call their Cooking School Cookbook. In the video below, Bishop explains the counter-intuitive way the Cooking School Cookbook came about and why, with its thousands of how-to photos, it’s different most other home cooking books.

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Malcolm Jolley is a founding editor of Good Food Revolution and Executive Director of Good Food Media, the company that publishes it. Follow him at twitter.com/malcolmjolley