Hilite Fine Food's Joe Siegal down at the Toronto Food Terminal

Hilite Fine Food’s Joe Siegal down at the Toronto Food Terminal

After 40 years in the fruit and vegetable business, few could claim to know as much about the subject as Hilite Fine Foods President Joe Siegal.

In the third of a nascent seasonal series we get up early to spend some time with Joe and get his very personal take on the current world of fruits and vegetables…

Now Joe is a very busy man, so it’s often hard to track him down and get him to stand still for even a moment.

What’s expensive right now and why? What’s local and what’s imported? What’s hot and what’s not? When can we expect some local asparagus this year? And what’s up with the price of watermelons? and more…


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Jamie DrummondEdinburgh-born/Toronto-based Sommelier, consultant, writer, judge, and educator Jamie Drummond is the Director of Programs/Editor of Good Food Revolution… And he really missed having breakfast with Joe this time around!