Tag: Ontario Craft Brewers

Have I mentioned I’ve been keeping busy?

At the brewery, we talk about the tidal wave. Its a term we coined in our second year by about mid-May and it referred to the dizzying amount of special projects, special events, dramatic increase in sales and extra things on the go we very suddenly started to experience. Every year since, we talk about where we are in relation to the tidal wave, i.e. “It feels like the tidal waves coming”; “Oh, I think the tidal wave’s hit”; or “I think we’ve made it through the worst of the tidal wave”; to eventually “We made it through the tidal wave!”.

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