For three days last week, Cape Wine 2012 took over the convention centre in Cape Town for a frenzy of tasting and deal making. To kick things off, Wines of South Africa CEO Sue Birch addressed delegates with a speech outlining the South African wine industry’s environmental and workers’ welfare programs, including the Biodiversity and Wine Initiative and certification programs for Sustainability Certification and the Agricultural Ethical Trade Initiative. Birch also outlined her vision of the future of South African wines, in which she sees a growing role for smaller, family-run farms. In the short video below, I got her to explains some of these concepts on the busy (and noisy) convention floor.

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Malcolm Jolley is a founding editor of Good Food Revolution and Executive Director of Good Food Media, the not-for-profit corporation which publishes it. Follow him at