Stephanie Soechtig’s new blockbuster documentary Fed Up premiers in theaters in Toronto, Vancouver and Montreal today, rolling out to other Canadian cites throughout the month (see the schedule below). Fed Up is getting a fair amount of notice and press because of its high profile producers, who include Laurie David (producer of An Inconvenient Truth), Indigo founder and CEO Heather Reisman, and the US journalist and broadcaster Katie Couric, who also narrates the film.
The movie is about the trouble with the diets of most (North) Americans, with particular focus on the use of sugar in refined foods. (Or, so I surmise, as I have not seen Fed Up yet.) Soechtig follows a group of American kids as they struggle with their diet and weight, but also consults experts and notable advocates for healthier eating like former US President Bill Clinton.
Judging from the trailer below, if Fed Up reaches an audience comparable to an Inconvenient Truth, then perhaps a critical mass of citizens of the western world may be made aware of the reporting and warnings of writers like Michael Pollan, Mark Bittman and Gary Taubes. What’s exciting about the trailer below is that these journalists and commentators have had their ideas confined to their books and The New York Times magazine. If they are broadcast to the extent of the potential of film and video, then maybe the good food revolution has really begun.
Can’t see the video? Click here.
Fed Up Theater Releases Across Canada:
May 09, 2014 Toronto
May 09, 2014 Vancouver
May 09, 2014 Montreal
May 16, 2014 Calgary
May 16, 2014 Edmonton
May 16, 2014 Ottawa
May 23, 2014 Halifax
May 23, 2014 Victoria
May 23, 2014 Winnipeg
Malcolm Jolley is a founding editor of Good Food Revolution and Executive Director of Good Food Media, the company that publishes it. Follow him at @malcolmjolley.